The AMAA is honored to have so many of the TOP Experts in the USA lecturing at the MedAesthetic Leadership BootCamp for 2017.
New Developments in PRP Therapy for Hair Restoration
Jeffrey Rapaport, MD
Keynote Session Sponsored by Eclipse Aesthetics
Incorporating Platelet Rich Plasma for hair restoration into your practice is simple and convenient. Hair loss affects both men and women and can have significant impact on their quality of life, both personally and professionally, Adding PRP can be rewarding for the Physician and patient. Dr. Rapaport will present his new protocol for PRP scalp treatment including the Rapaport Sub Dermal Depot Injection Technique.
Skin 1—Skin Care to Optimize Results and Delay Aging
Patrick Bitter Jr., MD
Dr. Bitter will discuss the essentials of skin care for the aesthetic practice based on his more than thirty years experience as a dermatologist and twenty years experience with product formulations. Dr. Bitter will offer pearls in selecting skin care products for everyday use and for pre-procedure and post-procedure protocols. He will share his recommendations for both over-the-counter and prescription products and provide references for resources on product ingredient safety as well as a source for low cost custom prescription formulations relevant to the aesthetic practice.
Injections 1— PRP, MicroNeedling, Cannulas in an Aesthetic Practice
Elizabeth Houshmand, MD
Session Sponsored by Eclipse Aesthetics
Patient’s coming to your office want to know the newest and most effective procedures.
Learn about PRP and Microneedling in an Aesthetic Practice.
Platelet-rich plasma (PRP) is a highly concentrated autologous solution of plasma prepared from a patient’s own blood. PRP contains platelets that release numerous growth factors that may be valuable in numerous dermatologic applications. Learn how PRP along with microneedling can be used systematically and the clinical cosmetic applications of PRP including: androgenetic alopecia, scar revision, acne scars, skin rejuvenation, dermal augmentation, and striae distensae to understand the potential and best practices for PRP use.
Lasers 1—Best Energy Devices for Aesthetic Practices
Patrick Bitter Jr., MD
Session Sponsored by Sciton, Inc.
Dr. Bitter will share key points to select the most beneficial and useful energy device for every practitioner interested in aesthetics and skin rejuvenation, based on his experience with laser and light treatments on more than 36,000 patients over twenty years. He’ll review the wide range of clinical applications and benefits of Pulsed Light and Broad Band Light devices, many of which he has pioneered and introduced to the field of aesthetic medicine. He will also discuss the many clinical advantages and benefits of broad spectrum light treatments, the latest and newest uses of broad band light, and the advantages of new combination treatments of broad band light and fractionated laser and RF devices.
Injections 2—Neurotoxin & Microcannula Secrets
Garry R. Lee, MD
Session Sponsored by Air-Tite Products Company, Inc.
What are the SECRETS of doing cosmetic wrinkle injections…and doing it better than the competition? Dr. Lee–WINNER of the Aesthetic Award for Best Cosmetic Injectable Enhancement Physician in the USA–shares his SECRETS with the AMAA. He describes his unique techniques for injecting neurotoxins and the use of Microcannula instead of hypodermic needles to inject fillers with less pain, bruising, and swelling. Dr. Lee is the author of the Amazon.com Best Seller on Aesthetic Microcannula, an international expert on cosmetic injections, and a physician and nurse instructor for Allergan (Botox/Juvederm), Galderma (Dysport/Restylane), and Air-Tite (TSK MicroCannula).
MedAesthetic Practitioners represent the fastest growing segment of the Aesthetics industry. In his opening remarks, Dr. Lee discusses the current state of the industry, the need for an organization focused on this important segment, and how you can engage in the community to further your practice, enhance your skills, and network with your peers, faculty and providers.
The 2017 BootCamp is the launch pad for the all important MedAesthetic Practitioners community represented by the AMAA. In his closing remarks, Dr. Lee shares opportunities for involvement (education and membership committees, articles, newsletters, and other areas), building the association, and plans for the year ahead.
Aesthetic Practice Success
Phil Hong Nguyen, MD
With 8 out of 10 new aesthetic practices closing its doors within the first year of opening, aesthetic practice success means succeeding not only as a great injector or practitioner, but also as a competent business owner. Dr. Nguyen will share best practices secrets on growing your practice, social media marketing, handling difficult employees and difficult patients, responding to reviews, and many other topics.
O-Shot® & P-Shot® a Literature Review
Charles Runels, MD
Dr. Charles Runels will review the current literature relating using platelet-rich plasma to treat erectile dysfunction and Peyronie’s disease in men. He will also review the recent literature concerning using cellular therapies for the treatment of dyspareunia, stress incontinence, lichen sclerosus & decreased orgasmic ability in women. He will present studies done by himself and others over the past 7 years.
Concierge Medicine & Bio ID Hormone Replacement Therapy
Robert Seik, PharmD, Stephen Brock
Few medical professionals would argue that the healthcare system in the United States is broken—costs are rising and despite incredible medical advancements, the nation’s health is not improving.
Doctors are forced to have 4,000 plus patients, allowing as little as six minutes with each patient, resulting in an inefficient, reactive sick-care model and increased numbers of physicians reporting they are burned out
Converting practices to an innovative membership-model, known as concierge care or personalized medicine, patients pay low monthly membership fees, and receive an annual in-depth comprehensive physical, same or next-day appointments, and proactive healthcare that is tailored specifically to their unique, individual needs. This gives patients improved access to their physician, allowing doctors to reduce their patient loads by up to two-thirds and may see their take-home earnings dramatically increase.
This model allows doctors to focus on true preventive care, giving them the opportunity to offer revenue-generating services like aesthetic medicine, hormone replacement therapy, and IV nutrition.
Business 1-2-3—SEO, Information Technology & Web
Bob Doyle, Ernie Rau, Lisa Marie Wark
Why You Need SEO for Your MedAesthetic Practice
Today’s digital-savvy client uses web search as second nature on their phone, tablet or laptop to find products and services. Where you rank in search results can mean the difference in securing new clients or “giving” them to your competition. In this session, we will discuss what SEO is and why it is essential to have an SEO strategy in place. We’ll look at the differences and advantages of SEO versus traditional advertising, organic search compared with pay per click advertising, and review an SEO case study example.
Email Best Practices
The primary source of network security breaches can be traced to emails sent to and inadvertently opened by employees. Their intent can be to steal confidential data, hold for ransom critical files, or even to use an infected workstation for sinister breaches of other computer networks and websites. This presentation is an examination of these emails. What do they look like? How do they bypass anti-virus programs? How can one tell if they are legitimate?
Screen shots of emails from spoofed and real sources will be examined and their content scrutinized from a network security perspective.
Design Your Website for SEO
Web design, while certainly important from an aesthetic point of view, encompasses much more. From SEO and traffic to branding and conversion rates, your site’s web design affects your entire Internet presence. In this lecture you will take away the most important factors that will help your web site increase its presence on the Internet.
Business 4—Malpractice Insurance – What You Need to Know
Jane Benedict, ARM, WCCP
JRS Risk Services, the AMAA Exclusive Insurance Broker, is preparing AMAA (Members Only) discounted malpractice insurance programs customized specifically to the needs of MedAesthetic Practitioners. In this session, Jane Benedict will help you understand what you NEED to know about your medical malpractice insurance including what determines your premium and what you must have to protect yourself and your practice. She will review policy components and the relationship, roles and responsibilities between you, your practice and the insurance company.
Hacking Tattoo Removal in 15 Minutes
Session Sponsored by Rethink the Ink
Over $1.65 billion is spent on tattoos in the US annually. According to a 2016 Harris poll, 30% of American adults have a tattoo and nearly 47% of millennials have one. The awareness of available results has resulted in a substantial increase in laser tattoo removal procedures. The FDA has not approved any tattoo pigments for injection into the skin. With the advent of Q-switched lasers in the late 1960s, the outcomes of tattoo removal changed radically. Proper wavelength selection for absorption by the pigment is one of the crucial factors, along with knowledge of ink chromophores. With an extremely short pulse duration, Q-switched lasers are the tattoo removal gold standard.
Facial Anatomy, Aesthetics & Botox
Byron M. Blasco, DMD
Botox has gained the reputation as the “Fountain of Youth” fix. It is well known for its’ ability to assist in smoothing skin, softening facial crease lines, and overall creating a more relaxed, rested, youthful appearance. This medication can be used with great success in the treatment of myofascial pain, Temporomandibular Joint Disease and migraines. First approved for cosmetic purposes in 2002 by the FDA, Allergan has been instrumental in filing 800 patents for uses and potential uses of this medication. I a trained individual’s hands, Botox can be utilized in the patient’s best interest to address a wide variety of conditions.
Business 5— Top Ten Tips on Social Media for 2017
Lisa Marie Wark
Social media is constantly evolving. What started out as a place to share photos has turned into a network of 1.79 billion active users. That’s billion, with a ‘B’. With the ever-changing social media platforms and users every year, staying up to date with those changes can be a challenge. That’s why this lecture will give you ten tips to take into account the way social media platforms have changed in 2017, and highlight the features and strategies marketers need to use going forward.